Hip hop mogul Russell Simmons reportedly had a suitcase full of his jewelry stolen from a downtown apartment yesterday. Considering the fact that the case contained "three diamond rings, a pendant, three sets of earrings and two bracelets," from Simmons' own jewelry company, the reported total value—$15,000—is pretty meager. That's partly because Simmons is involved a much-derided effort to improve the reputation of the diamond industry, which somehow trickles down to his own company in the form of cheap jewelry that gives a cut of its (relatively small) profits to charity. Which is better: Charitable, uglier, cheaper jewelry, or much shinier jewelry that embraces nothing but out-and-out materialism? These questions are important to moguls. To help you decide, there's a collection after the jump; Simmons' company's jewelry versus some pieces from Jacob the Jeweler—hip hop's gaudiest diamond guy. Each is terrible in its own way:

Simmons Jewelry

Jacob the Jeweler:

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