"Given where we are in the election cycle, and how the youth vote has increasingly engaged and played a crucial role in past presidential elections, we re-evaluated the MTV policy and decided that campaign-approved ads would be a good fit for our audience, and would compliment our 'Choose or Lose' campaign efforts," [a spokesperson] said. "It's a good thing when candidates want to reach out to young people and the best way to do that is through MTV."
MTV's announcement of the switch follows a report in the New York Times on June 22 that Democratic Sen. Barack Obama's campaign wanted to do an MTV buy. It's also probably not a coincidence that Mr. Obama, who is opting out of public funding, will likely have plenty of money to spend on youth-directed ads.
One would think that no MTV-watching kids would vote for McCain, anyhow. So this is pretty much a wash.