The big award went to work for Uniqlo, the Japanese clothing retailer that creepily resembles a Far East version of American Apparel. With "Uniqlock," you can watch many Japanese people doing dances while wearing Uniqlo clothes, and that is too revolutionary to be put into words, almost!
"The industry is always talking about viral," said Titanium jury panelist Jean-Remy von Matt, Founder & Member of The Board. "The Uniqlo work is viral branded utility. It's so simple, smart and beautiful. All over the world people have it on their desktops, giving them a brand presence in countries where their products don't even exist."
Just what every company wants: huge popularity "in countries where their products don't even exist." The future is about brand presence, not about making money! Here's a YouTube clip of Uniqlo's [Robot] dancers in action. At least American Apparel ads have naked people.