It's no secret that Bravo is a gay friendly network. They've got Kathy Griffin, Project Runway (at least for a little while longer) and shows about people getting their hair did. Plus, who could forget about their great big sexy bear, Mr. Tom Colicchio? But if you happened to tune into Bravo on Monday night, you may have bore witness to an historic milestone: The first ever gay personal lubricant ad to appear on television! Check out the video after the jump.
The ad was for a product called Boy Butter, which its makers describe as "a creamy lubricant targeting the Gay market." In other words, you use the stuff for anal sex. According to creator Eyal Feldman, "Bravo is the perfect channel for these commercials and the best platform for a little bit of Gay TV history." We couldn't agree more, but now that the floodgates are open, hopefully ads like this will run on even more mainstream gay fare like Ugly Betty or Are You Smarter that A 5th Grader? And what about product integration? Wouldn't it be great to see the contestants on Celebrity Apprentice sell Boy Butter to tourists waiting in line for Broadway musicals? This is only the beginning, people. Put that in your "tight agenda" and smoke it.