Jan 29, 2008 05:43 PM
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Wed Feb 10
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What should Barry Diller do? The IAC boss is being hung, slowly, by his largest shareholder. And for good reason: although online commerce and advertising is growing, the internet conglomerate has shrunk in value from $22bn to just over $7bn over five years. Barry Diller's reputation as a canny businessman, built up over decades in the movie and TV business, is tarnished. IAC has proven completely unable to build new businesses; and the New York group has had little success with the assets it bought. Let us count the fuckups.
IAC holds some prospering and substantial businesses such as Ticketmaster, the online ticketing site, and Match, the online dating exchange. But even these have been forced uncomfortably to walk in lockstep with IAC's other businesses, even when the logic has been flimsy. The unvarnished truth is that Diller, who built up Fox into the fourth television network for Rupert Murdoch, has a dismal track record in running internet businesses. No amount of Diller's brutal charm can obscure that.
What the mogul does have is the contrarian courage of a great investor, and a mastery of the dark arts of corporate infighting. He acquired e-commerce assets during the downturn, when other investors had written off the internet as a blip. And he's playing hardball with as much skill and ruthlessness as his disgruntled shareholder, John 'Darth Vader' Malone.
That raises the question. Why does Diller, a 65-year-old who enjoys his yacht and parties he throws with his hostess, fashion designer Diane Von Furstenberg, even pretend to run these businesses? He should not be the plucky entrepreneur fighting off the evil corporate raider. Diller is on the wrong side of that eternal conflict. He has certain skills and the temperament, just none suited to a managerial role. The detached and machinating capitalist played in the current struggle by John Malone? That should be, in the next business life at least, Diller himself.
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