If you're running a media property with an aging audience, there is nothing as depressing as talking to a room full of students, as Newsweek's Jon Meacham discovered. On discovering none of his audience read the magazine, the news weekly's editor summed up his hopeless challenge: "How to get this past this image that we're just middlebrow, you know, a magazine that your grandparents get." (Try avoiding depressing covers like this.)