Congratulations, Portfolio, on that lovely advertising spread for Apple's ultra-thin laptop on pages 2 and 3 of last month's issue. Whatever anybody's said about the magazine's editorial leadership, nobody doubts the Conde Nast title's appeal to advertisers. Ah, but then, again, there's that editorial leadership. Flick forward to Portfolio's feature on corporate polluters: Apple is among the magazine's 'Toxic Ten'. First of all, the magazine was ridiculously unthinking to include any computer company along with industrial giants such as Alcoa. More damning: Portfolio editor Joanne Lipman also forgot one of Conde Nast's golden rules: give an advertiser the opportunity to pull out of an issue containing a critical article. It's both polite, and politic. Apple is said by insiders to be furious, as is Portfolio's outgoing publisher, the normally unflappable David Carey, a rising star on Conde Nast's business side, and someone the embattled Lipman needs on her side. ENLARGE»

Look Who's Toxic NowS