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    Business of Journalism Is Still Ill-Suited for Business Journalists

    Barry Diller's finance site: "Completely pointless"

    The bubble in personal-finance websites

    read more: #rumormonger, #filife, #barrydiller, #iac, #dowjones, #wallstreetjournal, #requestforinformation

    An Untimely Embarrassment For Barry Diller

    Could Barry Diller's Fi Life, a misconceived financial portal for young investors, already be in trouble? Several journalists who joined the outfit, a joint venture between Diller's IAC and Dow Jones, are said to be scrambling for new jobs. (Email if you have details.) The project involved Dave Kansas, a veteran of online financial news with a jinx; partnerships between big media conglomerates usually work better as cocktail party fantasy than they do as actual businesses; and Rupert Murdoch, who acquired Dow Jones last year, prefers full control. So Fi Life was obviously doomed. But one would have thought Diller, who's in a Delaware court fighting for control of his internet conglomerate, would want to arrange a more elegant unwinding.


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