So this is what People's $6m bid has bought. The Time Inc. magazine is finally publishing those pricey photos of Jennifer Lopez and her new twins. But no Marc Anthony: the performer's husband, unlike Tom Cruise or Brad Pitt, for instance, isn't famous enough to add value to the image—which makes the price paid by People all the more extraordinary. Not only is Marc Anthony a net negative; Jennifer Lopez herself is past the peak of fame that she reached when dating Ben Affleck. But competition between celebrity weeklies has sharpened since the weeklies paid $4m for Brangelina's baby; that has caused general inflation in the price of photos; and nothing trumps the visual appeal of twins except, maybe, triplets. Awww.

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