Traffic ReportS

No celebrity deaths last month. But exhaustive coverage of the Eliot Spitzer's call-girl scandal helped boost pageviews in March. (A story that salacious is unlikely to be repeated in April but, then again, nobody expected New York's self-righteous Governor to blow up quite so spectacularly.) Anecdotally, Gawker has added readers outside New York, which is what one would expect: the site's media and pop culture coverage has been more national in its appeal. Pageviews in March, at 18.4m were 127% above the level of last December. Unique visitors for the month were 2.7m, compared with an audience of 1.2m in December. Portfolio's oft-mistaken Felix Salmon, who bet the site wouldn't regain its 2007 levels, took Lockhart Steele to a very nice lunch at Lure.