Newspapers, now suffering a technological inferiority complex, weren't always so apologetic. The New York Public Library has a wonderful collection of confident posters, promoting newspapers such as the Sunday Herald and the New York Times, from the turn of the century. The issue of the Times here featured offers a selection of stories with a definite air of its current Sunday Styles section—except for a fascination with British aristocracy now superseded by Hamptons plutocrats. The pitch for a story about the market for heiresses in Britain—A Matrimonial Slave Mart—is more lascivious than the uptight Times would now allow. After the coverlines comes an awesomely cocky pitch: "Many Other Features Equally Good."

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