The show, "Radio Perez," marks the debut offering from "C" Student Entertainment Corp., a radio and mobile-focused programming provider created by Steve Lehman, former chairman and chief executive of Premiere Radio Networks, and Andy Schuon, former head of programming at MTV, MTV2, VH1 and Infinity Broadcasting, now CBS Radio.

"We're going to prove that [the blogosphere] is a place where you can find talent," said Mr. Schuon.