Harvey Weinstein is moving Project Runway from Bravo to Lifetime because his company will now be making $1 million per episode rather than around $600,000 per episode, the Post reported. Understandable, even if some fans of the reality show may have to emigrate from their homelands to watch it. But what's kind of gross is how the media mogul exploited (and probably undermined) the show when it was at Bravo in order to earn more money for Wesintein Co.:
According to sources, Weinstein would independently strike product-placement deals without consulting Bravo, a move that angered network executives since an agreement to include L'Oreal on the show, for instance, would preclude the network from selling ad time to other cosmetic makers.
The situation came to a head after Season 3 when Macy's, which Bravo had lined up, dropped its show sponsorship after Weinstein insisted that a representative from Wal-Mart, where he had a DVD deal, appear on the finale, sources said.
Partnering with Wal-Mart on your fashion show so your movie division can get a slightly better deal on retail DVD sales? That's Murdoch-level evil media genius. Congratulations, I guess.