According to sources, Weinstein would independently strike product-placement deals without consulting Bravo, a move that angered network executives since an agreement to include L'Oreal on the show, for instance, would preclude the network from selling ad time to other cosmetic makers.
The situation came to a head after Season 3 when Macy's, which Bravo had lined up, dropped its show sponsorship after Weinstein insisted that a representative from Wal-Mart, where he had a DVD deal, appear on the finale, sources said.
Partnering with Wal-Mart on your fashion show so your movie division can get a slightly better deal on retail DVD sales? That's Murdoch-level evil media genius. Congratulations, I guess.