Thomson Reuters is expected to plaster its logo all over New York, London and Toronto subway stations today, along with the New York Stock Exchange building and Times Square. Why? Because the company, formerly Thomson, is very excited that it just completed its takeover of Reuters and wants the whole world to care. Also, the company thinks promoting its brand will sell a few more subscriptions to its databases, like Westlaw. and help the company surpass in size its competitor Bloomberg. Let the ridiculously expensive pissing match begin! [Times]

Send an email to Ryan Tate, the author of this post, at .