Grand Theft Auto IV is not so much the apotheosis of modern console entertainment as the first post-modern video game. While it provides the usual bloody entertainment, the latest installment of Rockstar's hit title is also a fully-imagined alternate world-complete with a witty satire of 21st century media. Serbian hardman Niko Bellic, the game's central character, can browse a self-mocking version of photo sharing site Flickr ("perfect for hopeless losers who like to spend days categorizing, alphabetizing and organizing their online galleries") and scour the missed connections on Liberty City's craplist.net ("sorry for checking out your 13-year-old daughter"). Most absurd of all are the mock cable shows-though they contend with their real-world equivalents. The newscasters of Weasel News are even more rabid than Bill O'Reilly and his colleagues at Fox News. If you have a friend with a Playstation, get them to show you I'm Rich, a celebrity show which in this episode profiles a cocaine heiress called Chloe Parker and as absurd as Paris Hilton. A campy British narrator-resembling that of the Daily Show's John Oliver-provides the voiceover.

Chloe Parker went from tycoon tot to tycoon twat... She's got it all. Daddy, money, and one of those tiny little dogs that rich people keep in their vagina... Her penthouse in Algonquin's exclusive Little Barkings district is a palace in the sky complete with a motor drawbridge, torture dungeon, and servants with scurvy. This is real estate we can only watch on television and masturbate over. (After the jump, the clip, and two screenshots from Liberty City's self-mocking version of the web; and here's blow-by-blow coverage of Grand Theft Auto's new release from Kotaku.)

The Media Universe Of Grand Theft AutoS

The Media Universe Of Grand Theft AutoS