« next »

Baskin-Robbins Founder Dead

"Irvine Robbins, who with his brother-in-law, Burton Baskin, started the Baskin-Robbins chain of ice cream stores — together concocting quirky flavor combinations with names like Daiquiri Ice, Pink Bubblegum and Here Comes the Fudge — died on Monday near his home in Rancho Mirage, Calif. He was 90... One day in 1964... he received a phone call from a reporter for The New York Post, asking what flavor Baskin-Robbins was planning to introduce to celebrate the Beatles’ arrival for their appearance on Ed Sullivan’s television show. Caught unaware, he came up with Beatlenut, and then scrambled to find an unnamed flavor with nuts in it to match. Two days later, it was in all the company’s stores." [Times]

4:37 AM on Wed May 7 2008
By Ryan Tate
460 views
16 comments

Comments

PRIsNotJournalism at 06:58 AM on 05/07/08
Reply by Email
*

New flavors introducted in memory of him include the delectable Kick the Bucket Brownie Fudge and tasty Marble Garden Mango.
Itsjustcatnip at 07:17 AM on 05/07/08
Reply by Email
*
Connectedness Index: 107

What happens if I say Beetlenut, Beetlenut, Beetlenut?
Itsjustcatnip at 07:17 AM on 05/07/08
Reply by Email
*
Connectedness Index: 107

Holy SHIT!!
dado at 08:06 AM on 05/07/08
Reply by Email
*

What did he do when Vanilla Fudge came to town?
KarenUhOh at 08:15 AM on 05/07/08
Reply by Email
*
Connectedness Index: 897

Bet he gets a deal on the cryogenics.
mladen at 08:29 AM on 05/07/08
Reply by Email
*

Somebody in the Baskin family dated Streisand for a while.

But one of the Robbinses dated a Good Humor man.

So they're even.
scroll_lock at 08:48 AM on 05/07/08
Reply by Email
*
Connectedness Index: 237

@PRIsNotJournalism: Two scoops of Carmel Cadaver Crunch and Dirt Nap Neapolitan, please.
scroll_lock at 08:49 AM on 05/07/08
Reply by Email
*
Connectedness Index: 237

@scroll_lock: Caramel, dolt.
scroll_lock at 08:52 AM on 05/07/08
Reply by Email
*
Connectedness Index: 237

I heard he was freebasing jimmies.
Lycosidae at 09:04 AM on 05/07/08
Reply by Email
*

@dado: Or Quinn the Eskimo Pie?
dado at 09:20 AM on 05/07/08
Reply by Email
*

@Lycosidae: Or Edie Butter Brickell and the New Bohemians.
richardmarxhatesmyhair at 09:21 AM on 05/07/08
Reply by Email
*

True Confession: RMHMH would only eat bubblegum ice cream from B&R during childhood. It's got a special place in what's left of my steal heart.
richardmarxhatesmyhair at 09:24 AM on 05/07/08
Reply by Email
*

^^^^Its...not it's.
GeorgeBabbitt at 09:27 AM on 05/07/08
Reply by Email
*
Connectedness Index: 164

My first job was at B&R. I'm pouring out a pint of Rocky Road for Irvine.
Helman at 10:00 AM on 05/07/08
Reply by Email
*
Connectedness Index: 277

Pralines and Cream. Yummy.
Lycosidae at 10:12 AM on 05/07/08
Reply by Email
*

@dado: Or Laurie "Superman" Anderson.