Singer Beyoncé's fashion collection, House of Deréon, is pushing a new kids line, for which it created the ad pictured at left. The reviews are rolling in, and they go a little something like this: "I don’t know about you, but the words 'fuck me pumps' and 'pre-schoolers' do not need to go together in the same sentence." Taking racy pictures of underaged girls seems to be the fashion of the moment. Beyoncé is just staying on the cutting edge! But at least Miley Cyrus had a track record of sexual photos before her controversial Vanity Fair shoot; these girls are, what, five or six? And, more importantly, however will Annie Leibovitz take edgy pictures of them when they reach the next break in the celebrity pipeline if they've already been dressing like this for ten years? Larger photo of the ad after the jump.

[Pop Gumbo via Oh No They Didn't]
(Photo via Oh No They Didn't)









Comments
Well, we can take comfort in the fact that now 5-6 year old tranny boys will have a clothing line that's sized for them, too.
Also, is the little girl in the largest photo on tiptoe or are those really heels? Miss Scoliosis 2015!
@SarahHeartburn: Yeah, no. Those are really heels. WTF?
Those are the most convincing drag queens I've ever seen.
JonBenéts of the world, Beyoncé's answered your prayers.
I think it's simply marvelous that these tiny demoiselles have an opportunity to dress up as grotesque fashion clowns.
Nowadays so much of children's play in locked into the drearily conventional bright side, the unrealistically optimistic.
The poor little dears have hardly any opportunity at all to explore their Thanatos, their gothic selves enthralled by life's dark mysteries, such as lunatic mothers dressing their five-year old daughters in trashy, ridiculous clothes.
Thank God this country has finally awakened from its puritanical slumber and acknowledged that children are sensual creatures who positively yearn to be acquainted with the night.
Bring on the sinister carnival music!
Let our little ones embrace human existence's voluptuous sadness and dance wildly in their grotesque fashion clown costumes around fate's brilliant fire that reduces hope to nothing more than sparks and smoke!
@SarahHeartburn: Of course it would be the little Asian one in the foot-binding. Beyonce is a racist!
@Hamud Ibn Hamud:
Read that in this guy's voice.
+ Watch video
These kids are actually going to be in the next Mad Max/
I hear Perez is working hard on a sexy pre-natal line. Beyonce will never top that, never!
This is why I want to live in the woods, far far away...
What does Dereon mean?
'Yonce Dereon? I don't get it.
Lisa Turtle, age 5.
Introducing La Van Halen, a girls tribute Van Halen band. (I almost went with Ratt)
I have a 10 year old daughter and I throw up in my mouth when I see stuff like that.
The clothes are just ugly but the shoes are really cruel. Children's growing feet don't need to be stuffed into shoes like that. I'm sure they are kick butt on the playground.
@fileunder: The House of Dereon is named after Tina Knowles' mother and Beyonce's grandmother.
@ouiserboudreaux:
Oh, thanks. I wasn't being flip - I was oddly curious.
@ouiserboudreaux: I'm not defending the overt sexualization of these children -- I don't like it either but I think the shoes are not actually part of the fashion line. More likely the whole concept was to show kids dressing up like Mommy. Of course, in this case Mommy is a former coke-snorting Poison groupie.
This can't. be. real. But I'm sure, Beyonce, the child molesters will thank you.
@fileunder: I didn't think you were - I too was curious.
@I Don't Get It: Got it but I still damn them over it since they are packaging that look with the staging of this. If Mommy is buying this (and the shoes), I think she's back in the coke-snorting phase.
Where would they wear this stuff?
I'd rather put my kid in Perez's stuff than this stuff.
@I Don't Get It: I think so too. But if it's between this and the Disney Princess dress-up line, I think I'd go with Beyonce. The feather boas seem of a higher quality.
@In Other News...:
+ Watch video
This is the last step before Agent Provocateur introduces a line of training lingerie.
Holy cow. This is so very wrong. Little girls aren't supposed to care about their clothes or to look like little hookers in training.
I had no idea what to get my neice for her 4th birthday coming up, but now I'm thinking the clear heels and red pleather assless chaps would be just devine.
Dereon? Like Derrierre? Ugh. Maybe I read too much into it.
Can't people just let kids wear fucking kids clothes and let them decide if they want to dress up when they're hanging with their friends and spilling juice and cookie crumbs on the mink coat mommy 'borrowed' from the club?
Fuck.
one of those girls looks like jon benet ramsey
I'm surprised to be defending this, but the clothing is far more demure than a lot of outfits I've seen girls that age wearing, which usually involve lots of skin, spaghetti straps and skirts that show their underwear. I think the hand-on-hip posturing is far more troubling than the clothes.
I think you guys are reading too much into this. The worst part of this is that the clothes are ugly. When I was little I tried to do sophisticated modelesque poses like that too. Dereon is supposed to be a urban clothing line so maybe Beyonce is trying be edgy.
dear commenters:
lighten up, these kids look fine.
yours truly,
calvin klein
@Obviously Not Omniscient: Just b/c there are other people making prostitots clothing lines doesn't mean more you should be 'defending' it.
When will people stop treating and dressing children like little adults? They are children! Thanks Beyonce for providing the pedophiles' version of the Victoria's Secret catalog.
@ouiserboudreaux: You are totally right on that. I realized after reading your comment that it's kind of like saying "Well, my husband slaps me sometimes, but my ex-husband used to beat me senseless every night, so this is not so bad."
Note to team Deréon -- Real ladies don't dress like tanny hookers.
@Obviously Not Omniscient: I just get so irked over crap like this since I have to sort it out shopping with my own kid.
This Beyonce crap will be knocked off and hit many other stores so we should all get ready to see that junk in more places.
The way the girl with the feather boa is sitting on that chair is really disturbing.
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