By the end of last week things looked pretty dark in the world of Project Runway. Even setting aside the show's imminent move to Lifetime, the lawsuit between producer Weinstein Co. and former host network Bravo and the defection of Runway's executive producers, there were also alarming reports about Marie Claire maybe partnering with the show and judge Nina Garcia leaving Elle and possibly Runway itself. None of that has yet come to pass, and Women's Wear Daily informs everyone today that it's because Garcia is still negotiating with both Elle and Runway and because neither Elle nor sad Marie Claire have even started negotiations with Runway yet. WWD also reminds everyone that as bad as Elle is, at least the magazine is growing its circulation, while Marie Claire's circ dropped nearly 60,000 copies to 341,000 last year, so maybe the magazine is being used as a pawn by both Elle (in negotiations with Weinstein Co.) and Garcia (in negotiations with Elle). When you throw in the possibility of Bravo developing its own Runway imitation, there are some real opportunities here for groundbreaking research by ambitious game theorists. [WWD]
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