Ad buyers hesitant, cautious — not cutting back, yet


NEW YORK — Are we in an online-advertising recession? Not yet, according to ad buyers gathered at the EconAds conference yesterday."We're seeing hesitancy more than anything else," NeoAtOgilvy COO Greg Smith told the crowd.

People are delaying making decisions. People are looking for more and more accountability. They may cut back on their print in favor of more search for example.

MEC Interaction's Adam Shlachter: "We're starting to see some clients act more cautiously. They're all looking at having a stronger year in 2009." (Photo by midweekpost)