Young man's video site Heavy will lay off nearly a quarter of its staff — 25 out of 105 workers — as it cuts costs and spins off its video ad network Husky Media into a separate company. Most of the layoffs will come from tech and ad sales. Heavy co-CEO Simon Assaad told PaidContent the re-org will make the site profitable this year. We're not surprised. Buying shady traffic cheap and then selling it on to ad agencies at a higher price may not be a way to build a business for the long haul, but it'll get that cash flowing fast.