Teen magazine publisher discovers Web, 13 years too late


Bauer Publishing has launched 4tnz, a website which appears to be cut-and-pasted from its teenage print titles and scanned onto the Web. "4tnz is Bauer Publishing’s first major foray into online publishing," the press release reads, and it shows. There are quizzes, but instead of having the answers printed upside-down at the bottom of the page, you can see the answers right-side up, in your browser window. One could make an observation about how it looks like Bauer's young-teen audience has built the site for the publisher. But that's too easy. The real problem is that 4tnz's would-be readers already have built their own equivalents, on MySpace and Tumblr and thousands of other websites. They have no need of the likes of Bauer.