New York Times's About.com lands new CEO

After a long search, the New York Times Co.'s About.com has a new CEO, former Digitas exec Cella Irvine. We heard rumors the last one, Scott Meyer, was forced out in February; the management team, we were told, had threatened to quit if he wasn't. Commenters, including several claiming to be About.com employees, disputed the story. One, however, hinted at why Meyer really left:

I think the Times sees About as an ATM, and isn't willing to necessarily invest in securing talent.

Translation: The New York Times has no long-term vision for About.com, seeing it for what it is — professionally organized search-engine spam that'll make money no matter's who's "running" it.