Arclight Has Their Own Ideas About How To Sell Tickets To 'The Happening'


A Defamer operative was kind enough to forward us his Arclight eNewsletter, and noticed that the prestige cineplex's snobby Classifications Committee has deemed the R-Rated M. Night Shyamalan's *SPOILER ALERT* eco- *END SPOILER ALERT* thriller The Happening a "comedy." We find this new trend beyond distressing, as studios and theater-owners are now taking it upon themselves to accelerate the crucial window that evolves a truly awful movie to camp-classic status. Clearly, there's too much revenue at stake from cutting-edge new upstarts like the Flopz channel to merely let the audience sort the so-bad-it's-bads from the so-bad-it's-goods. [Arclight Cinemas]