Plurk's "overlord" may have described this startup as a hoax, but Pheltup fever continues to spread thanks to viral marketing like stickers and a a wild launch party last night. Can you suggest a better headline? Do so in the comments. The best one will become the new headline. Yesterday's winner: "Google begins testing its new camouflage Steath Shuttle." by Swifter. (Photo by Rachel Glaves)

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