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Microsoft is already telling advocacy groups say the Google-Yahoo agreement will "limit choices for advertisers and publishers" and "destroy a competitive alternative." For its Google deployed its Chief Guy Who Invented the Internet, Vint Cerf, to tell reporters there's nothing to be afraid of. "In the case of Yahoo, the company believes that it will be beneficial to assist Yahoo with its experiment," Reuters reports Cerf cooing at a press event. "That's all this is: a nonexclusive arrangement to allow Yahoo to use at their discretion some of our advertising capability." Ask how Google will respond to Microsoft's claims that the search giant now controls 90 percent of all search, Cerf said, "We simply say we're trying to encourage competition in the environment and we'll take steps to assist where that seems to be possible." Sold? Remember, this guy invented the Internet. (Photo by Charles Haynes)