Gawker
Mars bought the huge chewing gum concern Wrigley a few months ago. Hershey is scared of being crushed, so it's boosting its marketing spending by 40% over the next two years. You know what this means, according to the press: they are locked in a "Candy War." A Candy War! [WSJ]
New York, 4:33 PM
Mon Oct 13
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