Oh, excellent: Just in time for gay-wedding gift shopping, Emporio Armani erected, in San Francisco's Union Square, a massive advertisement featuring David Beckham in the fashion line's new underwear. According the soccer star's hometown tabloid, the Sun, this is the largest-yet ad featuring Beckham's "package... on public display." Gothamites, too, will get the chance to walk past a massive blow-up of Beck's junk on their way to work each day, since the campaign will eventually spread to New York, Los Angeles, Rome, London, Milan, Paris and Tokyo. But Armani wanted to start in San Francisco to alleviate any doubts about the target demographic for stylish men's undies. Click through for a larger pic.

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