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Pixar, the computer animation company and digital film studio, was undervalued by everyone in Hollywood, from George Lucas who formed the original team at Skywalker Ranch to Michael Eisner and Jeffrey Katzenberg at Disney. Steve Jobs, however, understood the potential for the company — and how to milk it for every penny. After buying the company for a mere $5 million, after Katzenberg balked on a $15 million price tag, Jobs hovered over the company like an "ominous cloud," according to Michael Hirschorn's review of David Price's new book detailing the company's history. At one point, Jobs squeezed more stock out the company so that the company could stay afloat — shortly before production on breakout hit Toy Story started production. "I’m sitting around here trying to make Steve Jobs richer in ways he doesn’t even appreciate," one employee quips. (Photo by AP/Eric Risberg)