The fantastically transgressive teen sex ad yesterday from middlebrow retailer JC Penney turned out not to be sanctioned by the company, predictably. That was just too much to hope for. But the fun part now is watching the fallout-after all, can you fucking imagine how pissed the JC Penney people are right now? They are very pissed. They company sent us a statement disavowing the ad last night, and now the ad agency has just sent its own statement explaining how it had, uh, nothing to do with this salacious underage sex production. Now we're just waiting for the third party-who is likely getting screamed at very loudly right now-to take responsibility. Official statements from the two main players after the jump, and our prediction for the next one to come:
From JC Penney:
Regarding your post: Teen Sex Gains Mainstream Approval With JC Penney Ad…
JCPenney was deeply disappointed to learn that our name and logo were used in the creation and distribution of a commercial that was submitted to the 2008 International Advertising Festival at Cannes . No one at JCPenney was aware of the ad or participated in the creation of it in any way. The commercial was never broadcast, but rather was created by a former employee at JCPenney's advertising agency, Saatchi & Saatchi, solely as an award submission without JCPenney's knowledge or prior approval.
JCPenney does not approve or condone its content, and we have asked Saatchi & Saatchi to remove the ad from online circulation and to apologize to our customers and our Associates for misrepresenting our Company in this manner.
From Saatchi & Saatchi, the ad agency:
"Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation."
Tomorrow: "Horny Rogue Youth Couple Commandeered Video Camera, Acted Alone In Teen Sex Production."
[And don't worry, we have the ad whether it gets taken off YouTube or not!]