Another Lame Internet Meme

Unfortunately for me, I don't roll around in the comment threads of other sites, so I am just now learning that Indiana Jones and the Kingdom of the Crystal Skull haters have decided that "Nuke the Fridge" is the new "Jump the Shark." Because, you know, they couldn't handle the campy opening scene in which Indy escapes a nuclear blast by hiding in a lead-lined refrigerator. I guess it does lack the gritty realism of faces being melted by one Biblical relic and a gut-shot being instantly healed by another or, say, using an inflatable raft as a parachute, or a thousand year-old knight or... Anywho...

"The phrase was born on May 24-two days after the film opened-and it went viral on movie message boards. In barely a month, it has blown through several Web. 2.0 benchmarks: YouTube tributes, 'fridge' haikus, merch-hawking Web sites, 'Word of the Day' status on UrbanDictionary.com. 'You're expecting [the movie] to be as great as you remembered it,' says Beth Russell, creator of nukingthefridge.com, 'and after the fridge scene, it was like, Oooo-K.' A new legend is born, for all the wrong reasons." [Newsweek]