• By Nicholas Carlson
    Jun 30, 2008 12:20 PM 780
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    #widgets

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    read more: #onlineadvertising, #widgets, #bebo, #facebook, #facebookapps, #facebookapplications, #aol, #platforma, #valleywag

    AOL can guarantee your widget 0.04 cents per pageview

    For the makers of widgets, those annoy-your-friends applications littering social networks, it's fractions of pennies from heaven: AOL ad network Platform-A has promised Facebook and Bebo widget developers that it can guarantee them "one of the industry’s highest" CPM — cost per thousand pageviews — rates if they sign up for its Widgnet publisher network. A Platform-A source says widgetmakers will get about 40 cents per thousand pageviews. Which is, of course, terrible. "Most [widgetmakers] won't sniff $1 CPMs," AdWeek's Brian Morrissey snarks.(Photo by MrVJTod)


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