Rihanna Branches Out, Adler to Open on UWS

Rihanna appeared in the front row at the Gucci show in Milan yesterday and said she plans to launch a clothing line of her own. [WWD]
Robin Givhan reports on a Tod's dinner in Milan with Gwyneth Paltrow (the face of the brand), Derek Lam, and Thakoon Panichgul, who, reports Givhan, was "still giddy" from seeing Michelle Obama in his dress at the convention, especially since she had bought it herself and hadn't been "styled into it." [WaPo]
The Comme des Garçons line for H&M, which is about to hit stores, kind of negates the point of a mass market-designer collaboration: one of the dresses is $350. [Fashionista]
Jonathan Adler's retail empire will expand to Columbus Avenue by the end of the year. [WWD]

Sasha Baron Cohen's alter ego, Austrian fashion reporter Brüno, was spotted in Milan outside the Versace show today. [The Daily]
Tom Ford is getting his priorities straight for his foray into film: He's hired the award-winning production designers for Mad Men for the 1960s-set Christopher Isherwood adaptation. [E!]
The rumors that Prada, instead of going public, will sell a stake to Barneys owner Istithmar are untrue, says a spokeman for the Italian company. [WWD]
Betsey Johnson is doing a meet-and-greet at Bloomingdales tomorrow! [Nylon]