"Indie" Musicians Smile While Running Horrific Corporate Gauntlet

Dude, it is so refreshing to listen to "indie" musicians because "indie" musicians are "independent" from corporate control. Ha. We should pretty much eradicate the word "indie," which has become a total, depressing farce. In order to sell a single freaking song in today's environment, musicians must rush around bootlicking every monster corporation of any type willing to give away some airplay and free promotion. It's only a matter of time before Lockheed Martin is making bombs that play Pearl Jam songs on the way down. Witness what one single up-and-coming "indie" singer named Greg Laswell subjected himself to in the quest for publicity:

  • "Two of Mr. Laswell's songs will be played overhead in Courtyard by Marriott lobbies and on the hotels' Web site."
  • "The singer-songwriter has been a spokesman for Apple Inc.'s GarageBand software, showing off how to use the technology to record songs on a laptop."
  • "His songs are being played before the previews at large movie theater chains like AMC Entertainment Holdings Inc. and at Landmark Theaters' art houses."
  • "This summer, an online Pepsi and Amazon ad will feature an MP3 player with images of Mr. Laswell."
  • "Indeed, Mr. Laswell's songs have been featured in two movies and 11 TV shows, including 'Grey's Anatomy'"
  • "Mr. Laswell's EP, released in March to promote the July record, became part of the Artist Discovery Series of Whole Foods Markets Inc., where customers in grocery checkout lines saw him compared with EMI Group's Coldplay."

As long as he stays indie.

[WSJ]