The U.S. Army does indeed get 70 percent of its recruiting leads online now. But not necessarily because aspiring soldiers watched one of the Army's videos produced by ad agency MRM. Still, the Army's most popular clip, "Basic Combat Training." is worth a watch. Don't miss the part between 0:25 and 0:30, where a new female soldier uses the word "fun" twice to describe her experience, over footage of trainees firing semiautomatic rilfes and machine guns in mock battles. Hmm, when was the last time anyone I know in tech described their job as "fun?"

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