One of Wikipedia founder Jimmy Wales's most charming personality traits is his relentless starfucking. It's a tendency that's exacerbated by his role as spiritual leader of the world's most comprehensive collection of inconsequentially inaccurate details about famous peoples' lives. On CNBC's Squawk Box this morning, note Wales's body language — the shoulder roll, the falsely modest talking-into-his-coffee-cup maneuver — as he chats up New York Times reporter Andrew Ross Sorkin, making sure to remind viewers that he's totally BFF with Virgin founder Richard Branson.