Boston Apple Store so empty they ejected the reporters

Phil Schiller, Apple's head of worldwide product marketing, attended this morning's iPhone 3G launch in person at the company's Boston flagship store on Boylston Street. Former Valleywag reporter Jordan Golson, reporting for the Industry Standard, told us Schiller was all cheer and cooperation. "It's the first day we've been doing this," Schilller said. "We'll get better at it as the day goes on." Schiller's eagerness to talk didn't stop a blue-shirt store staffer from ejecting Golson with a great canned speech: "The press folks who have been inside for a long while need to leave so we can let more people in." Sounds fair, until you see Golson's photos of the wide-open spaces around Schiller and his son, plus the obligatory First Guy in Line being interviewed on video.

Boston Apple Store so empty they ejected the reporters

Boston Apple Store so empty they ejected the reporters

Boston Apple Store so empty they ejected the reporters


(Photos by Jordan Golson)