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Ivanka Trump has a big, new business venture in the works. What is it? No one seems to know for sure, except that her partner in the venture is the multi-national food conglomerate ConAgra and it will (finally!) free "working Americans from the lunch rut of eating the same boring, expensive or unhealthy food at their desks day after day." Why would this be an issue of concern to Ivanka, you ask? On the new blog she's set up to market the product, the heiress, model, real estate executive, jewelry designer, and reality TV star explains that she's sick and tired of shlepping her lunch to work in a brown paper bag every day.

Fortunately, Ivanka now plans to solve this culinary crisis herself by introducing a "fresh-tasting, healthy change to the office lunch":

With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks—something I completely relate to.

Next week, I’ll be working with a partner to invite nearly 15,000 employees to trade in their lunch —it will become one of the largest multi-company lunch trades, bringing a fresh-tasting, healthy change to the office lunch.

As a busy woman, I often spend lunch in a meeting or at my desk. While the lunch hour often becomes another working hour, I don't have to trade in fresh-tasting, healthy food for convenience. Now, I am choosing a fresh-tasting lunch I can feel good about, and next week, you can too!

Tough Times: Ivanka Cooks Up Lunch Venture With ConAgra [AdAge]
My Latest Venture: A Lunch Trade [ALunchTrade]