Julia Allison: HTML tutor to the nonstars

It's been just a little over a year since Julia Allison touched down in Silicon Valley, strutting past the hand-stampers at an arts fundraiser and informing anyone who would listen that she was looking for a boyfriend to help her with her website. It hasn't exactly paid off. The so-soft-it-hurts launch of her new startup, Nonsociety.com, is a technical tour de farce. The rumored-to-death project wraps glamour shots of Allison and friends like comrade Meghan Asha Parikh, TechCrunch editor Michael Arrington's ex-girlfriend, around sideways-scrolling feeds ("lifestreams"!) of their Tumblr blogs. Meghan, a former hedge-fund analyst, shows off her tech creds here. She's the only one who seems to have a functioning "lifestream," even on launch day. Allison's and a handbag-designing ladyfriend's came up 404. We salvaged the launch video, in case the whole thing collapses:

Allison's quest for a geek boyfriend paid off in two regards. Nonsociety's design is strongly reminiscent of Iminlikewithyou, the casual-games site run by her current beau, Charles Forman, and the teaser video is hosted at Vimeo, the online-video site founded by Jakob Lodwick, Allison's ex. Too bad she didn't hook up with a boy more experienced at handling back ends.