Brangelina spawn photo war update! We hear that Getty is scheduled to do the photo shoot of Angelina Jolie's new twins on Monday. Knox and Vivienne are officially entering the celebrity media machine, and it's about time! The twist, of course, is that the bidding war between OK! and People for the rights to the photos is still ongoing. The price was hovering between $11 and $12 million this morning, and we hear it hasn't been decided yet. We know you are dying to know who will walk away the victor. A speculative look, and a guess:
Pros: OK! publisher Richard Desmond is said to be determined to land the photos-his magazine is out to corner the baby picture market, remember. Desmond is leading negotiations for the rights himself, and he knows that he has a better shot at recouping his costs, because he controls 17 international editions that could all run the photos.
Cons: It's bad for any one magazine to corner any market, no matter how frivolous. Plus, landing these Brangelina pics would be considered a victory for objectionable soulless former flack and OK! editor Rob Shuter.
Pros: They landed the pics of Shiloh, Brangelina's earlier spawn. Plus, People is a more prestigious title than OK!. Their PR value is higher, at least domestically.
Cons: May not be able to bid as high as Desmond will. And they have less ability to distribute internationally. Is the solution a combo deal, perhaps-People with domestic rights and OK! with international rights? Well, whatever's best for the children.
But seriously, OK! will win, we think. All the money's going to charity, so Brangelina will go for Desmond's higher price for their baby's souls.