Sad Flacks Secretly Edit Their Boss's Own Wikipedia Page

An IP address affiliated with America's most inept agency, 5WPR, was used to edit the Wikipedia entry about 5W's CEO, incompetent superflack and bad apologizer Ronn [sic] Torossian. This is the same IP address that the agency was using to leave fake blog comments, which it was busted for last week. Hey 5W, you guys think you could stop doing this stuff? It's really depressing to cover you. After the jump, a look at the major edit of Ronn's page, which is now flagged for sounding "like a news release.":



Deleted by 5WPR
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In July 2008, his firm 5WPR was proven to have impersonated critics of a client and to have made phony comments on a blog in other people's names. The firm at first denied the allegations, then blamed the phony comments on an intern it claimed was fired. It was soon proven that the phony comments were in fact made from the offices of 5WPR as well as from the home of a Senior Vice President for the firm named Juda Engelmayer. Engelmayer claimed that the alleged renegade intern operated from his home as well as the office without his knowledge. The coverup soon unraveled and Torossian issued a statement acknowledging his firm's unethical practices. At least one person who was impersonated by 5WPR has stated his intention to sue the firm. It remains to be seen whether any criminal charges can or will be brought against Engelmeyer, Torossian or anyone else at 5WPR. http://www.forward.com/articles/13759/

[via Failed Messiah]