Remember Julie Roehm, the fabulous woman that Wal-Mart hired to be its head of marketing, then fired because she was fucking around with her married subordinate and hitting WM ad agencies up for jobs and being unwilling to become a part of the "Wal-Mart culture" by painting her office grey or whatever? Then she sued them in a huge, public, scandalous lawsuit. Emily Gould dubbed her the "Wal-Mart Ho," which I am too classy to endorse but not too classy to repeat. Anyhow, Roehm is about to become a reality show star! Is she the "next Paula Abdul"? Or just the Julia Allison of advertising?
CBS signed up Roehm to be a judge on Jingles, a new show where people compete to make the best ad jingles (sounds awful). But the show has already been "postponed" before it even launched, because the network needs more time to promote (kill?) it. So how did Roehm, famous mostly for her spectacular failure on one of marketing's biggest stages, get the gig?
According to executives familiar with the matter, the "Jingles" casting crew was in a tizzy as of just a month ago, sending out dispatches to ad folks citing a "time crunch" in assembling a judges' panel, with a specific eye on pinning down a female ad or marketing executive.
Oh, and part of the criteria was the hotness factor: "It is television, therefore, being attractive would be a bonus," said one e-mail dispatch from Sam Gollestani, casting director for the host and judges.
The article also points out that every similar show has failed. Should be great!