From the Times:
In the last couple of weeks Mr. Obama has graced the front of Rolling Stone for the second time this year, and the cover of Us Weekly (both of which are owned by the company of a prominent Obama supporter, Jann S. Wenner). Beth Jacobson, a spokeswoman for Wenner Media, said the issues were among the better-selling magazines of the year.
Ned Martel, the deputy editor of Men's Vogue, said, "He's what is called in the magazine world an ‘interest driver.' " The magazine put Mr. Obama on its cover in 2006 and recently dispatched the photographer Annie Leibovitz to produce another spread for a coming issue. It did a feature on Mr. McCain in 2006 as well that did not make the cover.
So, basically, Obama drives ratings, which makes sense. He's a fresh face. McCain is more familiar to the media due to his longer tenue as a senator and his 2000 presidential campaign.
What should McCain do to get more attention for himself? You have to love this suggestion, from "one news executive:"
"If McCain went to Vietnam, all three anchors would jump at the chance to go with him." This executive requested anonymity to speak candidly.
Excellent: A Rambo trip!! Which might sound crazy at first, but all bets are off when you do a professional wrasslin' video and refer to your supporters as "McCainians."
Also, Michelle Obama will not join Barack in Iraq or anywhere else on the trip to make her customary "God Damn Whitey" speech, because she will be raising her daughters, at home, like a proper Christian.