CBS Makes Poorly Conceived 'Jingles' Show Even Less Reputable

If you didn't think reality television could get any better than a show about people singing ad jingles and being judged by scandal-plagued former Wal-Mart marketing chief-turned ad world fameball Julie Roehm, think again! Roehm-whose flirting once cost an ad agency a $580 million contract-can't judge all those jingles by herself. So CBS, in full scrambling mode, has selected another judge who is equally respected in the advertising industry: KISS burnout and sex tape star Gene Simmons!

Jingles was supposed to debut this month, but CBS, like a kid who left her homework until the last minute, is pushing the debut back because they haven't "promoted" the show enough. The reason they have such crappy judges is also, reportedly, because they had a "time crunch" in assembling them. When they take care of these things, perhaps they can "rethink" the show's concept and then "cancel" it.

Rounding out the judging panel: the ad lady who came up with that song, "I don't want to grow up, I'm a Toys R Us kid." Well, she's a fine choice.

[Ad Age]