Michelle Plugs J. Crew, The Olsens Fend Off PETA

J. Crew is absolutely delighted Michelle Obama mentioned the brand on The Tonight Show last night. It's already the basis of an online ad campaign. [Jezebel, Politico]
The Olsens celebrated the launch of their book at Barneys last night, after which MK celebrated into the night at Bungalow 8 and Lit. Today the duo signed books at Barnes & Noble, where they were greeted by PETA protesters in masks. [style file, OK!]
Rachel Roy is just like you and me: She relishes going to vintage stores in small towns because "they aren't picked over by designers like New York is." As for whose style she most admires? Lauren Santo Domingo's. [FabSugar]
You may have balked at Tom Ford's $9,240 otter fur boots, but you'll feel silly on the beach at St. Barts this winter without his $475 tanning goggles! [style file]

What do Sarah Palin's (extravagant) fashion choices say about her? Some fashion experts weigh in. [Forbes]
Kate Moss's new Top Shop collection caused a frenzy and sold out immediately—or so the store's PR machine would have you believe. In other Moss news, she was just in Puerto Rico being shot by Ryan McGinley for a Stella McCartney campaign. [Daily Mail, Fashionista]
Peter Som has departed Bill Blass. [The Cut]
Annie Leibovitz tells VogueTV that she'd love to photograph Tina Fey. [Vogue UK]
Oscar-winning French actress Marion Cotillard is following in the footsteps of Monica Bellucci, Carla Bruni, and Diane Kruger to become the face of the Lady Dior bag. [WWD]
Fashion hero Tim Gunn has joined the fight against Proposition 8, the bill that would ban gay marriage in California. [YouTube]
Retailers are cutting orders by at least 10 to 15 percent for spring. [WWD]