Finally realizing the dreams of advertising professionals since the 1950s, Amazon.com and Tivo announced new features to closely integrate shopping with TV watching. Viewers of talk shows — where pitching movies, music, or books vaguely masquerades as entertainment — will now have an opportunity to buy exactly what's being discussed on TV! Fancy the newest obsession of Oprah in her book club or like the CD being flogged by David Letterman's new favorite band? Just buy it with one click of TiVo's remote, and Amazon will deliver. If you like obvious product placements now, you're going to love the future. [NYT]
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