The economy is tanking and everybody is foraging for grubs rather than spending their hoarded nickels eating out at casual dining establishments. Poor Bennigan's just went under . Ruby Tuesday is vowing not to suffer the same fate! So the Bennigan's-like chain, which is hanging on by a thread (deep fried thread, Ranch on the side), has come up with a smart new plan to revive itself: blow up one of its stores! With explosives. This is sure to work. The detonation will be broadcast live on the company's website . The message of this stunt? "Our company sucks."
Teaser ads for detonation day include a sledgehammer wielding marketing executive who smashes a hanging lamp that would have been found in an "old" Ruby Tuesday's. Full-page newspaper ads show the brand's "manifesto" with copy shaped like a bomb.If this doesn't work, they can just run ads saying "PLEASE GO TO APPLEBEE'S." [BrandWeek via Adfreak ]