Booze: it really sells itself. But you can always buy more booze, and liquor companies have been honing their sales pitches for decades. Below, seven ads for—bluntly—cheap rotgut booze, from the 1940s and 50s. Maybe this stuff was classy way back then? Gay undertones, exotic racism, sexism, and international flair are all in there! I think you'll prefer this brand of rotgut to booze costing "up to $1.00 more," assuming you're a white man!

[via the Gallery of Graphic Design]

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