People magazine has won the heated bidding war for the new Brangelina baby pictures, according to a report (unconfirmed, so far) on, who puts the winning bid at "between $10 million and $15 million." Rumors of a $15 million payday for the tot photos surfaced almost two months ago. People was bidding against OK!-where publisher Richard Desmond was reportedly so determined to land the rights that he was leading the negotiations personally. If People really walked away the victor here, they will have succeeded in staving off (temporarily) OK!'s ominous ambition to corner the baby picture market. [JustJared]