Blame Jonathan Schwartz. Sun Microsystems' ponytailed Mission-hipster foodie CEO complained in 2006 that he couldn't post corporate news on his blog. SEC chairman Chris Cox stepped to, initiating a two-year study that has just concluded that yes, posting "non-public material information" on a website might suffice as a means of disclosure. What this will really accomplish:Driving kids away from blogging once and for all. When blogs are safe for announcing corporate earning reports — when Mom and Dad drive an hour each way just to pull down a salary for clicking "Save" in Movable Type — you know they won't touch a blog, even if you paid them. Well, maybe if you paid them.
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