An alarming trend in market research has just come to our attention: Hypnosis focus groups. Regular focus groups are full of lying consumers who are scared to admit they only purchase whatever is cheapest, and they're always dominated by one loudmouth who argues until everyone else agree with them. But not if everyone in the focus group is hypnotized—then they're "compelled to tell the truth about their economic situation and their true feelings." This seems like an extreme length to go to to hear people's deep, dark opinions on fabric softener. And the outfit selling this service is just as odd(ly creepy) as you might expect: Time machines! Sexy time! Godzillllllaaaaaaa! From the website of Hypnosis Focus Groups, complete with disturbingly literal illustrations!